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“Sounds Like Me” is a campaign that uses relatable characters and story-driven illustrations to showcase the flexibility of L&G’s life insurance products. By representing people at different life stages, careers, and circumstances, the campaign demonstrates how life insurance can be tailored to evolving personal and financial needs, making these products feel more accessible, relevant, and inclusive.
Myth Busters was an educational project aimed at debunking common life insurance myths and answering frequently asked consumer questions. Using engaging infographic illustrations, the project contrasted misconceptions with factual information, making complex insurance concepts more accessible to potential customers.