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Since 2015, more than 80% of its students have gained admission to Top 50 universities across the US.
From the logo through to the broader brand identity system, the goal was to create a visual language that felt approachable, vibrant, and welcoming to international students, while also communicating the credibility and established reputation of the program. The brand needed to reflect both the academic opportunities available to students and the exciting experience of living and studying in the United States.